Creativity in Product Innovation

Name: Creativity in Product Innovation
Brand: Cambridge University Press
SKU: 9780521800891
Price: 3962 CZK
Availability: InStock

Autor: Jacob (Hebrew University of Jerusalem) Goldenberg, David (Hebrew University of Jerusalem) Mazursky

Jazyk:

Vazba: Pevná

Vydavatel: Cambridge University Press

Dostupnost: Skladem u dodavatele

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3 962 Kč

Creativity in Product Innovation describes a remarkable technique for improving the creativity proce...

Informace o knize

Autor

Jacob (Hebrew University of Jerusalem) Goldenberg, David (Hebrew University of Jerusalem) Mazursky

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2002

Stránek

240

EAN

9780521800891

ISBN

0521800897

Enbook ID

02043864

Vydavatel

Cambridge University Press

Hmotnost

510

Rozměry

156 x 234 x 14

Kompletní popis

Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others.

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Creativity in Product Innovation

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