Crisis, Issues and Reputation Management

Name: Crisis, Issues and Reputation Management
Brand: Kogan Page Ltd
SKU: 9780749476533
Price: 1274 CZK
Availability: InStock

Autor: Andrew Griffin

Jazyk:

Vazba: Pevná

Vydavatel: Kogan Page Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 10-13 dnů

1 274 Kč

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides p...

Informace o knize

Autor

Andrew Griffin

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2015

Stránek

280

EAN

9780749476533

ISBN

9780749476533

Enbook ID

09166439

Vydavatel

Kogan Page Ltd

Hmotnost

578

Rozměry

242 x 166 x 24

Kompletní popis

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Crisis, Issues and Reputation Management

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také