Customer-Centric Marketing

Name: Customer-Centric Marketing
Brand: MIT Press Ltd
SKU: 9780262529051
Price: 792 CZK
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A Pragmatic Framework

Autor: R. Ravi, Baohong Sun

Jazyk:

Vazba: Brožovaná

Vydavatel: MIT Press Ltd

Dostupnost: Skladem u dodavatele

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792 Kč

The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and c...

Informace o knize

Autor

R. Ravi, Baohong Sun

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2016

Stránek

152

EAN

9780262529051

ISBN

9780262529051

Enbook ID

01005986

Vydavatel

MIT Press Ltd

Hmotnost

280

Rozměry

230 x 180 x 14

Kompletní popis

The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior. This book introduces state-of-the-art analytic and quantitative methods for customer-centric marketing (CCM). Rather than using a snapshot from the data to plot a single campaign-centric marketing plan, these methods draw on cutting-edge research in optimization and interactive marketing with the goal of maximizing long-term profit from data collected over time. The aim is to teach readers to apply optimization tools to derive analytical solutions leading to customized, dynamic, proactive, and real-time marketing decisions.

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Customer-Centric Marketing

A Pragmatic Framework

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také