Customer First, Value Next

Name: Customer First, Value Next
Brand: Mariusz Gromada
SKU: 9788397899810
Price: 560 CZK
Availability: InStock

The Executive Playbook for AI-Driven Omnichannel Personalization and Customer-Centric Growth

Autor: Mariusz Gromada

Jazyk:

Vazba: Brožovaná

Vydavatel: Mariusz Gromada

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

560 Kč

STOP running campaigns. START scaling empathy.We are facing the Scalability GAP: Data volumes and cu...

Informace o knize

Autor

Mariusz Gromada

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2025

Stránek

372

EAN

9788397899810

ISBN

8397899812

Enbook ID

50464760

Vydavatel

Mariusz Gromada

Hmotnost

670

Rozměry

152 x 229 x 26

Kompletní popis

STOP running campaigns. START scaling empathy.

We are facing the Scalability GAP: Data volumes and customer contexts are growing exponentially, while your teams can only expand linearly. In this environment, the traditional approach of "campaign madness" - overwhelming customers with disconnected offers - is not just inefficient; it erodes trust and burns budget.

To succeed today, you don't need a better marketing calendar. You need a Personalization Factory.

Customer First, Value Next is the executive playbook for creating an AI-driven organization that shifts from "pushing" products to "serving" needs. This is not a theoretical treatise. It's a proven strategy for leaders who recognize that in the era of AI, the most significant competitive advantage is maintaining humanity at scale.

Inside this playbook, you will discover how to:

End "Campaign Madness": Replace disconnected offers with an always-on, intelligent conversation strategy tailored to the individual.
Build the Personalization Factory: Implement the AI by Design & Real-Time by Design architectures (Senses, Brain, Voice).
Master the CI-RM Framework: Deploy 16 practical analytical tactics - including Next Best Action (NBA) strategies and Incremental Uplift Modeling - to drive true, measured customer-centric growth.
Measure What Matters: Shift from vanity metrics to Incremental ROI, Uplift, and Customer Lifetime Value (CLV).
Scale Empathy: Use technology not to replace humans, but to augment their ability to serve millions of customers personally.

This book offers dedicated paths for:

The Executive Team (CEO, CCO, CMO, CFO)
Growth & CRM Leaders (Head of CRM, Digital, Marketing)
Data & Technology Leaders (CTO, CIO, Head of Data)

"Technology isn't just an automation tool. It's a megaphone for empathy. Put the Customer First. Value comes next."

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Customer First, Value Next

The Executive Playbook for AI-Driven Omnichannel Personalization and Customer-Centric Growth

Informace o knize

Kompletní popis

STOP running campaigns. START scaling empathy.

Inside this playbook, you will discover how to:

This book offers dedicated paths for:

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také