Customer Intelligence - From Data to Dialogue

Name: Customer Intelligence - From Data to Dialogue
Brand: John Wiley & Sons Inc
SKU: 9780470018583
Price: 1584 CZK
Availability: InStock

Autor: S. Kelly

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 584 Kč

Developed from the authors' experience working with firms seeking to build better business intellige...

Informace o knize

Autor

S. Kelly

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2005

Stránek

276

EAN

9780470018583

ISBN

0470018585

Enbook ID

04878534

Vydavatel

John Wiley & Sons Inc

Hmotnost

536

Rozměry

152 x 232 x 20

Kompletní popis

Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

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