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Kniha Customer Knowledge Management Soumit Sain

Customer Knowledge Management

Leveraging Soft Skills to Improve Customer Focus

Autor: Soumit Sain, Silvio Wilde
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Springer International Publishing AG
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
1 120 Kč
Customer focus is the most important challenge of the future. Providing good customer service depend...

Informace o knize

Autor
Soumit Sain, Silvio Wilde
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2014
Stránek
207
EAN
9783319050584
ISBN
3319050583
Enbook ID
02432672
Vydavatel
Springer International Publishing AG
Hmotnost
492
Rozměry
159 x 243 x 18

Kompletní popis

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized.

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