Customer Lifetime Value

Name: Customer Lifetime Value
Brand: Taylor & Francis Inc
SKU: 9780789034366
Price: 1618 CZK
Availability: InStock

Autor: David Bejou

Jazyk:

Vazba: Brožovaná

Vydavatel: Taylor & Francis Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

1 618 Kč

The customer lifetime value (CLV) concept is extensively changing the way today's business is manage...

Informace o knize

Autor

David Bejou

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2006

Stránek

156

EAN

9780789034366

ISBN

9780789034366

Enbook ID

06739063

Vydavatel

Taylor & Francis Inc

Hmotnost

342

Rozměry

157 x 214 x 14

Kompletní popis

The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.

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Customer Lifetime Value

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