Kniha Customer Loyalty Lyn Etherington

Customer Loyalty

A Guide for Time Travelers

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Palgrave USA
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
1 356
The authors argue that the best strategic approach for a company or organization is to regard custom...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2005
Stránek
174
EAN
9781403997630
ISBN
1403997632
Enbook ID
04777959
Vydavatel
Hmotnost
440
Rozměry
162 x 241 x 16

Kompletní popis

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

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