Kniha Customer Relationship Management V. Kumar

Customer Relationship Management

Concept, Strategy, and Tools

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: U nakladatele na objednávku
Odesíláme za 17-27 dnů
1 758
This book closely examines the strategic and tactical aspects of customer relationship management as...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2019
Stránek
411
EAN
9783662585542
ISBN
9783662585542
Enbook ID
22369547
Hmotnost
1127
Rozměry
178 x 254 x 21

Kompletní popis

This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.

Mohlo by vás zajímat

590
497
277

Great Cholesterol Myth, Revised and Expanded

Step Sinatra M. D. F. a. C. C. C. N. S.
445
348
586
264

America Before

Graham Hancock
611
2 365

The Swamp

Joe Flood
290