Customer Value-centered Management

Name: Customer Value-centered Management
Brand: Springer, Berlin
SKU: 9783031904967
Price: 1788 CZK
Availability: InStock

Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

Autor: Andreas Krämer, Thomas Burgartz, Christina Muzzu

Jazyk:

Vazba: Pevná

Vydavatel: Springer, Berlin

Dostupnost: Skladem u dodavatele

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This book explores Customer Value-centered Management as a modern corporate approach, emphasizing it...

Informace o knize

Autor

Andreas Krämer, Thomas Burgartz, Christina Muzzu

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2025

Stránek

270

EAN

9783031904967

Enbook ID

48233757

Vydavatel

Springer, Berlin

Hmotnost

693

Rozměry

155 x 235

Kompletní popis

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

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Customer Value-centered Management

Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také