Customer Value Investment

Name: Customer Value Investment
Brand: SAGE Publications Inc
SKU: 9780761936046
Price: 453 CZK
Availability: InStock

Formula for Sustained Business Success

Autor: Gautam Mahajan

Jazyk:

Vazba: Brožovaná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

453 Kč

The Customer is the ultimate driver of a business. Customers buy products and services that give the...

Informace o knize

Autor

Gautam Mahajan

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2007

Stránek

212

EAN

9780761936046

ISBN

0761936041

Enbook ID

04684831

Vydavatel

SAGE Publications Inc

Hmotnost

278

Rozměry

142 x 217 x 14

Kompletní popis

The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one company the winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains how investing in Customer Value can increase the market share and profitability of a company. It shows companies how they can be driven by Customers and their needs, and how sustained business success can be achieved through Customer Value Investment. In addition to clearly explaining key terms and basic concepts--insightfully illustrated with caselets, tables, graphs and key points in each chapter--the book explains how companies can: - Move beyond Customer management and satisfaction to loyalty - Become market leaders and improve business results - Understand the value they provide to Customers - Improve service quality and loyalty - Set up Customer-Circles and build Customer Conduits - Understand competitive strategies and pre-empt competition - Measure Customer capital

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Customer Value Investment

Formula for Sustained Business Success

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také