Kniha Customer Visits: Building a Better Market Focus Edward F. McQuarrie

Customer Visits: Building a Better Market Focus

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
2 083
Visits to customers by a cross-functional team of marketers and engineers play an important role in...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2008
Stránek
256
EAN
9780765622259
ISBN
9780765622259
Enbook ID
06322081
Hmotnost
336
Rozměry
229 x 154 x 14

Kompletní popis

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique.

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