Kniha Customer Visits: Building a Better Market Focus Edward F. McQuarrie

Customer Visits: Building a Better Market Focus

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
6 203
Visits to customers by a team of marketers and engineers play an important role in exploring custome...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2008
Stránek
256
EAN
9780765622242
ISBN
9780765622242
Enbook ID
06322082
Hmotnost
590
Rozměry
152 x 229 x 18

Kompletní popis

Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

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