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Kniha Data-Driven Approaches for Effective Managerial Decision Making Himanshu Sharma

Data-Driven Approaches for Effective Managerial Decision Making

Autor: Himanshu Sharma
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: IGI Global
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
6 270 Kč
In today's competitive market, a manager must be able to look at data, understand it, analyze it, an...

Informace o knize

Autor
Himanshu Sharma
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2023
Stránek
360
EAN
9781668475683
ISBN
1668475685
Enbook ID
43374529
Vydavatel
IGI Global
Hmotnost
874
Rozměry
183 x 260 x 24

Kompletní popis

In today's competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field of management. Covering key topics such as big data, business intelligence, and artificial intelligence, this reference work is ideal for managers, business owners, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

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