Kniha Data-Driven Approaches for Effective Managerial Decision Making Himanshu Sharma

Data-Driven Approaches for Effective Managerial Decision Making

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: IGI Global
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
5 398
In today's competitive market, a manager must be able to look at data, understand it, analyze it, an...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2023
Stránek
360
EAN
9781668475690
ISBN
1668475693
Enbook ID
43374530
Vydavatel
Hmotnost
677
Rozměry
178 x 254 x 19

Kompletní popis

In today's competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field of management. Covering key topics such as big data, business intelligence, and artificial intelligence, this reference work is ideal for managers, business owners, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

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