Data-Driven Customer Engagement

Name: Data-Driven Customer Engagement
Brand: Springer, Berlin
SKU: 9783031642944
Price: 752 CZK
Availability: InStock

Mastering MarTech Strategies for Success

Autor: Ralf Strauß

Jazyk:

Vazba: Pevná

Vydavatel: Springer, Berlin

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

752 Kč

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with th...

Informace o knize

Autor

Ralf Strauß

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2024

Stránek

300

EAN

9783031642944

Enbook ID

46050623

Vydavatel

Springer, Berlin

Hmotnost

698

Rozměry

155 x 235

Kompletní popis

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Data-Driven Customer Engagement

Mastering MarTech Strategies for Success

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také