Data-driven Retailing

Name: Data-driven Retailing
Brand: Springer, Berlin
SKU: 9783031129612
Price: 1120 CZK
Availability: InStock

A Non-technical Practitioners' Guide

Autor: Louis-Philippe Kerkhove

Jazyk:

Vazba: Pevná

Vydavatel: Springer, Berlin

Dostupnost: Skladem u dodavatele

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This book provides retail managers with a practical guide to using data. It covers three topics that...

Informace o knize

Autor

Louis-Philippe Kerkhove

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2022

Stránek

257

EAN

9783031129612

Enbook ID

39439273

Vydavatel

Springer, Berlin

Hmotnost

562

Rozměry

155 x 235 x 21

Kompletní popis

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

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Data-driven Retailing

A Non-technical Practitioners' Guide

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také