Data, Expert Knowledge and Decisions

Name: Data, Expert Knowledge and Decisions
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642734915
Price: 2286 CZK
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Autor: Wolfgang A. Gaul, Martin Schader

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele

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Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticat...

Informace o knize

Autor

Wolfgang A. Gaul, Martin Schader

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

380

EAN

9783642734915

ISBN

9783642734915

Enbook ID

06621166

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

675

Rozměry

170 x 244 x 22

Kompletní popis

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

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Data, Expert Knowledge and Decisions

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