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Data Mining Techniques - For Marketing, Sales, and Customer Relationship Management 3e

Name: Data Mining Techniques - For Marketing, Sales, and Customer Relationship Management 3e
Brand: John Wiley & Sons Inc
SKU: 9780470650936
Price: 1087 CZK
Availability: InStock

Autor: Michael J Berry

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

1 087 Kč

The leading introductory book on data mining, fully updated and revised!§When Berry and Linoff wrote...

Informace o knize

Autor

Michael J Berry

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2011

Stránek

888

EAN

9780470650936

ISBN

0470650931

Enbook ID

04359890

Vydavatel

John Wiley & Sons Inc

Hmotnost

1584

Rozměry

186 x 234 x 49

Kompletní popis

The leading introductory book on data mining, fully updated and revised!§When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.§Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems§Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately§Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more§Provides best practices for performing data mining using simple tools such as Excel§Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

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Data Mining Techniques - For Marketing, Sales, and Customer Relationship Management 3e

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