Kniha Data Warehousing Sean Kelly

Data Warehousing

The Route to Mass Communication

Autor: Sean Kelly
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
1 521
Though companies have amassed an enormous amount of data, they havena t always been able to use it b...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
1996
Stránek
228
EAN
9780471963288
ISBN
0471963283
Enbook ID
04894961
Hmotnost
366
Rozměry
153 x 227 x 14

Kompletní popis

Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

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