Kniha Database Marketing Robert C. Blattberg

Database Marketing

Analyzing and Managing Customers

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
4 016
Based on decades of research, teaching and application, this book presents a comprehensive treatment...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2008
Stránek
872
EAN
9780387725789
ISBN
0387725784
Enbook ID
01998988
Hmotnost
1304
Rozměry
156 x 235 x 48

Kompletní popis

Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.§

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