Deceptive Brands

Name: Deceptive Brands
Brand: GlobeEdit
SKU: 9786138254379
Price: 1897 CZK
Availability: InStock

Autor: Manuel Qui?ones

Jazyk:

Vazba: Brožovaná

Vydavatel: GlobeEdit

Dostupnost: U nakladatele na objednávku

Odesíláme za 17-27 dnů

1 897 Kč

The neurosales help us measure the reactions of our customers against products or services we offer,...

Informace o knize

Autor

Manuel Qui?ones

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2018

Stránek

352

EAN

9786138254379

Enbook ID

20833693

Vydavatel

GlobeEdit

Hmotnost

542

Rozměry

150 x 220 x 21

Kompletní popis

The neurosales help us measure the reactions of our customers against products or services we offer, not to force them to buy. They help us understand why customers say what they say and do what they do. This new tool is much more effective, because many times our clients have difficulty articulating their feelings or perceptions are distorted due to the process of further rationalization. At the time when you think about feelings, they are altered and the act of observation changes reality. The main benefit of neurosciences is based on obtaining information in real time about the brain areas involved and activated during the perceptual process. That's why we now know that 95% of purchasing decisions are set in the subconscious part of the brain and because of this most of our buying decisions are impulsive, not rational.

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