Kniha Decision Science: A Human-Oriented Perspective George Mengov

Decision Science: A Human-Oriented Perspective

Autor: George Mengov
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
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This book offers a new perspective on human decision-making by comparing the established methods in...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2016
Stránek
160
EAN
9783662509524
ISBN
3662509520
Enbook ID
15201811
Hmotnost
2818
Rozměry
155 x 235 x 9

Kompletní popis

This book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which can predict with astonishing accuracy individual economic choices when people make them by quick intuition rather than by effort. A vision for a new kind of social science is outlined, whereby neural models of emotion and cognition capture the dynamics of socioeconomic systems and virtual social networks. The exposition is approachable by experts as well as by advanced students. The author is an Associate Professor of Decision Science with a doctorate in Computational Neuroscience, and a former software consultant to banks in the City of London.

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