Decoding Tourist Behavior in the Digital Era

Name: Decoding Tourist Behavior in the Digital Era
Brand: IGI Global
SKU: 9798369339725
Price: 8341 CZK
Availability: InStock

Autor: Norhidayah Azman, Marco Valeri

Jazyk:

Vazba: Pevná

Vydavatel: IGI Global

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

8 341 Kč

In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a s...

Informace o knize

Autor

Norhidayah Azman, Marco Valeri

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2024

Stránek

422

EAN

9798369339725

Enbook ID

46663750

Vydavatel

IGI Global

Hmotnost

987

Rozměry

183 x 260 x 27

Kompletní popis

In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

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Decoding Tourist Behavior in the Digital Era

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