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Kniha Design Thinking for Strategy Claude Diderich

Design Thinking for Strategy

Innovating Towards Competitive Advantage.DE

Autor: Claude Diderich
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Springer, Berlin
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
1 788 Kč
The business environment is changing more rapidly than ever before, and new business ideas are emerg...

Informace o knize

Autor
Claude Diderich
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2026
Stránek
240
EAN
9783031790720
Enbook ID
51561457
Vydavatel
Springer, Berlin
Hmotnost
394
Rozměry
155 x 14 x 235

Kompletní popis

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to craft novel strategies that satisfy customer needs, make use of available capabilities, integrate requirements for financial success, and provide a competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design holistically by applying abductive reasoning, iteratively observing customers, focusing on empathy and prototyping ideas, and validating them by actual customers.

This second edition extends the original design thinking for the strategy process by adding a robust framework for strategic decision-making based on customer value creation and firm value appropriation rooted in the jobs-to-be-done theory. It particularly focuses on how market structures, including peer-to-peer markets, impact strategy design. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs, and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts, and consultants.

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