Designing Interactive Strategy - From Value Chain to Value Constellation

Name: Designing Interactive Strategy - From Value Chain to Value Constellation
Brand: John Wiley & Sons Inc
SKU: 9780471986072
Price: 1136 CZK
Availability: InStock

Autor: Normann

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 136 Kč

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing idea...

Informace o knize

Autor

Normann

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

1998

Stránek

184

EAN

9780471986072

ISBN

0471986070

Enbook ID

04085944

Vydavatel

John Wiley & Sons Inc

Hmotnost

290

Rozměry

227 x 154 x 12

Kompletní popis

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value--creating system itself, within which suppliers, business partners, allies, and customers work together to co--produce value.

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Designing Interactive Strategy - From Value Chain to Value Constellation

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