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Kniha Designing Motivational User Interfaces Nicola Millard

Designing Motivational User Interfaces

Balancing Effective and Affective User Interface Design to Motivate Call Centre Advisors

Autor: Nicola Millard
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: VDM Verlag Dr. Müller
Dostupnost: U nakladatele na objednávku
Odesíláme za 17-27 dnů
1 876 Kč
Motivational User Interfaces (MUIs) fuse §motivational and persuasive psychology with user §interfac...

Informace o knize

Autor
Nicola Millard
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2009
Stránek
356
EAN
9783639126075
Enbook ID
06821384
Vydavatel
VDM Verlag Dr. Müller
Hmotnost
476
Rozměry
150 x 220 x 21

Kompletní popis

Motivational User Interfaces (MUIs) fuse §motivational and persuasive psychology with user §interface design. MUIs were developed specifically §for call centres, an industry which suffers high §levels of employee burnout and churn. They were §designed to reflect the balance between effect §(delivering service) and affect (managing emotion). §MUIs were designed using a framework of motivators §taken from both psychology and user needs. This §included capturing what motivates users in their job §and why they choose to use technologies. §This book describes the evolution of the MUI through §three case studies. The first MUI was developed as a §concept demonstrator for a telecommunications call §centre. The second was created for a high street §bank as a design specification for their future call §centre vision. The third addressed problems with §technology acceptance of a knowledge management §system in a telecommunications call centre and §illustrated how design could be used to help §increase levels of technology acceptance. These §designs demonstrated how MUIs could be used to help §motivate call centre advisors and increase §technology acceptance.

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