Designing with Data

Name: Designing with Data
Brand: O'Reilly Media
SKU: 9781449334833
Price: 777 CZK
Availability: InStock

Autor: Rochelle King

Jazyk:

Vazba: Brožovaná

Vydavatel: O'Reilly Media

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

777 Kč

Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user ex...

Informace o knize

Autor

Rochelle King

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2014

Stránek

300

EAN

9781449334833

ISBN

1449334830

Enbook ID

02319263

Vydavatel

O'Reilly Media

Hmotnost

554

Rozměry

155 x 229 x 19

Kompletní popis

Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you'll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts. Want to determine if a new color will improve your website's overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow. Get best practices for analyzing and applying user data when making design decisions Learn different approaches to data-informed design Understand potential pitfalls when relying on data Get an insider's view of how to make data-driven decisions

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