Devalued and Distrusted - Can the Pharmaceutical Industry Restore Its Broken Image?

Name: Devalued and Distrusted - Can the Pharmaceutical Industry Restore Its Broken Image?
Brand: John Wiley & Sons Inc
SKU: 9781118487471
Price: 760 CZK
Availability: InStock

Autor: John L. LaMattina

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

760 Kč

While the pharmaceutical industry can play an important role in converting the knowledge generated b...

Informace o knize

Autor

John L. LaMattina

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

136

EAN

9781118487471

ISBN

1118487478

Enbook ID

01401944

Vydavatel

John Wiley & Sons Inc

Hmotnost

192

Rozměry

156 x 232 x 9

Kompletní popis

While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former Pfizer president John LaMattina, this book addresses the progress that the industry has made in improving its abilities to measure both the risk and benefits of its new medicines, where the industry should invest its R&D resources, and how the industry can rehabilitate its image. Essential reading for pharmaceutical executives and professionals.

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Devalued and Distrusted - Can the Pharmaceutical Industry Restore Its Broken Image?

Informace o knize

Kompletní popis

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