Developing Alliance Capabilities

Name: Developing Alliance Capabilities
Brand: Palgrave Macmillan
SKU: 9780230201699
Price: 2567 CZK
Availability: InStock

Autor: Koen H Heimeriks

Jazyk:

Vazba: Pevná

Vydavatel: Palgrave Macmillan

Dostupnost: Skladem u dodavatele v malém množství

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2 567 Kč

Firms increasingly rely on strategic alliances as an expedient to overcome resource limitations, cra...

Informace o knize

Autor

Koen H Heimeriks

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2008

Stránek

186

EAN

9780230201699

ISBN

0230201695

Enbook ID

04039742

Vydavatel

Palgrave Macmillan

Hmotnost

380

Rozměry

224 x 146 x 16

Kompletní popis

Firms increasingly rely on strategic alliances as an expedient to overcome resource limitations, crack new markets and adapt to rapidly changing environments. With the increase in the number of alliances formed, many firms find large percentages of their revenues depend on the outcomes of these deals. Yet, both scholars and practitioners continue to report on the poor track record of alliances; similarly, they stress that the hallmark of successful alliance management has not been clearly defined. Interestingly, some firms within and across different industries have proved to be consistently more successful in their alliance activities than others. This book analyses how these high performers developed their alliance capabilities. More specifically, extensive fieldwork and data of 192 firms are used to report on a detailed list of mechanisms that can be used to enhance alliance portfolio performance.

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