Developing Questions for Focus Groups

Name: Developing Questions for Focus Groups
Brand: SAGE Publications Inc
SKU: 9780761908197
Price: 1277 CZK
Availability: InStock

Autor: Richard A. Krueger

Jazyk:

Vazba: Brožovaná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

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Asking the right questions is critical in focus group interviewing. This book describes a practical...

Informace o knize

Autor

Richard A. Krueger

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

1997

Stránek

128

EAN

9780761908197

ISBN

0761908196

Enbook ID

04683605

Vydavatel

SAGE Publications Inc

Hmotnost

262

Rozměry

255 x 179 x 8

Kompletní popis

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, asking participants to make lists, make report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.

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Developing Questions for Focus Groups

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také