Developing the Public Relations Campaign

Name: Developing the Public Relations Campaign
Brand: Pearson Education
SKU: 9780205066728
Price: 3603 CZK
Availability: InStock

Autor: Ruth Sullivan, Randall W. Bobbitt

Jazyk:

Vazba: Brožovaná

Vydavatel: Pearson Education

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

3 603 Kč

A practical, easy-to-follow approach to public relations Written for students taking advanced course...

Informace o knize

Autor

Ruth Sullivan, Randall W. Bobbitt

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2013

Stránek

288

EAN

9780205066728

ISBN

0205066720

Enbook ID

04538434

Vydavatel

Pearson Education

Hmotnost

413

Rozměry

190 x 230 x 8

Kompletní popis

A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: * Develop their own public relations campaigns * Apply public relations skills to the real world * Understand how to apply communication theories to public relations

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