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Developing your Integrated Marketing Communication Plan

Name: Developing your Integrated Marketing Communication Plan
Brand: McGraw-Hill Education
SKU: 9781743072479
Price: 1779 CZK
Availability: InStock

Autor: David Waller

Jazyk:

Vazba: Brožovaná

Vydavatel: McGraw-Hill Education

Dostupnost: 50 % šance

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1 779 Kč

In a highly competitive market it is vital to effectively communicate the message of your product, s...

Informace o knize

Autor

David Waller

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

132

EAN

9781743072479

ISBN

1743072473

Enbook ID

02116010

Vydavatel

McGraw-Hill Education

Hmotnost

285

Rozměry

200 x 250 x 9

Kompletní popis

In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.