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Kniha Development Communication - Reframing the Role of the Media Thomas L McPhail

Development Communication - Reframing the Role of the Media

Autor: Thomas L McPhail
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: John Wiley and Sons Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
982 Kč
In Development Communication, top media scholars explore the details of communication in areas whe...

Informace o knize

Autor
Thomas L McPhail
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2009
Stránek
254
EAN
9781405187947
ISBN
1405187948
Enbook ID
04391368
Vydavatel
John Wiley and Sons Ltd
Hmotnost
380
Rozměry
156 x 229 x 14

Kompletní popis

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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