Kniha Schaffung eines Marktes Sebastian Teupe

Schaffung eines Marktes

Jazyk: Němčina
Vazba: Brožovaná
Vydavatel: Walter de Gruyter
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
1 710
Did markets function differently in West Germany and the United States? This study in economic socio...

Informace o knize

Jazyk
Němčina
Vazba
Kniha - Brožovaná
Vydáno
2016
Stránek
447
EAN
9783110496291
ISBN
3110496291
Enbook ID
12821232
Vydavatel
Hmotnost
685
Rozměry
156 x 234 x 25

Kompletní popis

Did markets function differently in West Germany and the United States? This study in economic sociology examines this question by focusing specifically on the market for tv sets. It shows that social contexts decidedly shape market behavior on the part of manufacturers, dealers, and consumers. The study thus transcends the model of national "market cultures" to reveal changes in and similarities between consumer markets in the two societies.

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