Digital Advertising: Past, Present, and Future

Name: Digital Advertising: Past, Present, and Future
Brand: Creative Social
SKU: 9780956608307
Price: 366 CZK
Availability: InStock

Autor: Daniele Fiandaca

Jazyk:

Vazba: Brožovaná

Vydavatel: Creative Social

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

366 Kč

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about di...

Informace o knize

Autor

Daniele Fiandaca

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2010

Stránek

184

EAN

9780956608307

ISBN

0956608302

Enbook ID

02480841

Vydavatel

Creative Social

Hmotnost

282

Rozměry

154 x 228 x 12

Kompletní popis

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."

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Digital Advertising: Past, Present, and Future

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