Kniha Direct Marketing in Practice Dr. Brian Thomas

Direct Marketing in Practice

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: 50 % šance
Prohledáme celý svět
1 655
Serves as a practical manual for all managers and marketers getting to grips with the techniques ava...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2002
Stránek
356
EAN
9780750624282
ISBN
9780750624282
Enbook ID
06682468
Hmotnost
692
Rozměry
189 x 246 x 27

Kompletní popis

Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.

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