Kniha Discourse Power Address Stuart Price

Discourse Power Address

The Politics of Public Communication

Autor: Stuart Price
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: 50 % šance
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Advertising, Politics, Public Relations and Corporate representation - all are forms of 'directive'...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2006
Stránek
264
EAN
9780754648185
ISBN
0754648184
Enbook ID
04679695
Hmotnost
650
Rozměry
156 x 234

Kompletní popis

Advertising, Politics, Public Relations and Corporate representation - all are forms of 'directive' address; strategic communication employed that simulates intimacy in authoritarian address and masks a drive to power. Stuart Price's revealing and challenging work examines this 'Discourse Power Address', whereby the creation of propositions by powerful social actors is based on the 'timeliness' of utterance rather than any real adherence to truth or genuine explanation. Providing a cross-disciplinary, original and clear-sighted contribution to the debate on language and power, the book focusses on Election broadcasts, political speeches, TV commercials and corporate advertisements in order to evaluate competing perspectives on the creation and circulation of meaning. The book will provide an essential resource for lecturers, researchers, students, activists and policy-makers.

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