Discrete Brand Choice Models

Name: Discrete Brand Choice Models
Brand: VDM Verlag Dr. Müller
SKU: 9783836461368
Price: 1339 CZK
Availability: InStock

Analysis and Applications

Autor: Liyu Zhu

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag Dr. Müller

Dostupnost: Skladem u dodavatele

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In this book, we study brand choice problem via the following three perspectives: a company`s market...

Informace o knize

Autor

Liyu Zhu

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2008

Stránek

128

EAN

9783836461368

Enbook ID

07165757

Vydavatel

VDM Verlag Dr. Müller

Hmotnost

240

Rozměry

150 x 220 x 9

Kompletní popis

In this book, we study brand choice problem via the following three perspectives: a company`s market share management, introduction of customers with different perspectives, and an analysis of an application domain which is illustrative of these issues. Our contributions following these perspectives include: (1) development of a stochastic differential-jump game (SDJG) model forbrand competition in a specific situation wherein market share is modeled by a jump-diffusion process, (2) a robust hierarchical logit/probit model for market heterogeneity, and (3) applications of logit/probit model to the dynamic pricing problem occurring inproduction-inventory systems with jump events. Our researchexplores the use of quantitative method of operations research tocontrol the dynamics of market share and provides a precise estimation method to integrate more detail information in discrete brand choice models.

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Discrete Brand Choice Models

Analysis and Applications

Informace o knize

Kompletní popis

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