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Kniha Divine Enterprise Lise McKean

Divine Enterprise

Gurus and the Hindu Nationalist Movement

Autor: Lise McKean
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: The University of Chicago Press
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 157 Kč
Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contempor...

Informace o knize

Autor
Lise McKean
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
1996
Stránek
380
EAN
9780226560106
ISBN
0226560104
Enbook ID
04547738
Vydavatel
The University of Chicago Press
Hmotnost
620
Rozměry
153 x 230 x 24

Kompletní popis

Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contemporary India as businessmen and government officials. Focusing on the organizations and activities of Hindu ascetics and gurus, the author explores the complex interrelations among religion, the political economy of India and global capitalism. McKean traces the ideological and organizational antecedents to the Hindu nationalist movement. The Indian state's increasing patronage of Hindu institutions makes competition increases its support. Using materials from guru's publications, the press and extensive field research, McKean examines how participation by upper-caste ruling class groups in the Divine Life Society and other Hindu organizations further legitimates their own authority. With a selection of photographs and advertisements showing icons of spirituality used to sell commodities from textiles to cement to comic books, the work illustrates the pervasive presence of Hindu imagery in India's burgeoning market economy. It shows how gurus popularize Hindu nationalism through imagery such as the goddess, Mother India, and her martyred sons and daughters.

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