Kniha Does Marketing Need Reform?: Fresh Perspectives on the Future Jagdish N. Sheth

Does Marketing Need Reform?: Fresh Perspectives on the Future

Fresh Perspectives on the Future

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
1 850
Many marketers fear that the field's time-worn principles are losing touch with realities. This book...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2006
Stránek
360
EAN
9780765616999
ISBN
9780765616999
Enbook ID
06325129
Hmotnost
612
Rozměry
252 x 180 x 20

Kompletní popis

Many marketers fear that the field's time-worn principles are losing touch with realities. This book collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. It sets the agenda for a generation of marketing principles.

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