Kniha Conducting Case Study Research for Business and Management Students Mikael Sondergaard

Conducting Case Study Research for Business and Management Students

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
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This book describes the properties of case study designs in organizational research, exploring the u...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2017
Stránek
136
EAN
9781446274163
ISBN
1446274160
Enbook ID
04799653
Hmotnost
408
Rozměry
176 x 248 x 15

Kompletní popis

This book describes the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. It also demonstrates the flexibilities which case designs offer, and challenges the myths surrounding this approach. Business & Management students using the book will be able to assess the applicability of case studies to their own research and, if appropriate, will also be able to design for themselves a creative case study strategy that will not only answer their original research questions, but also address questions they didn't consider when the research began. The Mastering Business Research Methods series provides practical guidance on using specific methods of data collection and data analysis. Expert authors, and series editors Bill Lee, Mark Saunders & Vadake K Narayan, share their extensive experience on how to get the best from each method, through clear, understandable and applied examples. Ideal for Business & Management students studying for a Master's degree, each book provides all they need to know before employing a particular research method for their dissertation.

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