Kniha Doing Media Research Michael Stevenson

Doing Media Research

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: U nakladatele na objednávku
Odesíláme za 17-27 dnů
3 154
What is media research and how is it done? This book offers detailed introductions and practical gui...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2025
Stránek
312
EAN
9781529602050
Enbook ID
46523413
Hmotnost
690
Rozměry
170 x 242

Kompletní popis

What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.

You will encounter:

  • A ′Fundamentals′ section covering eight big topics like ′what is method?′
  • A global perspective reflected in case studies of media research in Asia, Africa and South America
  • Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
  • Integrated discussion of contemporary issues like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill.

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