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Kniha Dragon Multinational John A. Matthews

Dragon Multinational

A New Model for Global Growth

Autor: John A. Matthews
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Oxford University Press Inc
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
3 180 Kč
The conventional view of globalization sees it as a process driven by giant firms from the Triad reg...

Informace o knize

Autor
John A. Matthews
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2002
Stránek
272
EAN
9780195121469
ISBN
0195121465
Enbook ID
04514515
Vydavatel
Oxford University Press Inc
Hmotnost
506
Rozměry
164 x 243 x 23

Kompletní popis

The conventional view of globalization sees it as a process driven by giant firms from the Triad regions of North America, Europe, and Japan, shaping the world in their own image. This book contests such a view, describing the extraordinary success of a handful of multinationals from the "Periphery" in globalizing their operations extremely rapidly. Focusing on Acer, the Taiwanese IT company; the Hong Leong hotel group of Singapore; Ispat International in steel; Cemex of Mexico in cement; and Li and Fung from Hong Kong in contract manufacturing, Matthews demonstrates that these firms have been able to utilize strategies of international linkage and leverage to accelerate their global coverage. He contends that they are pioneers of a new kind of global firm, indicators that the global business civilization being created in the 21st century is like to be pluralistic and diverse, offering unprecedented opportunities for firms that know how to enmesh themselves in global networks.

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