Dream Cafe - Lessons in the Art of Radical Innovation

Name: Dream Cafe - Lessons in the Art of Radical Innovation
Brand: John Wiley & Sons Inc
SKU: 9781118977842
Price: 579 CZK
Availability: InStock

Autor: Duncan W. Bruce, Geoff Crook

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: 50 % šance

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579 Kč

This is a book that deliberately defies logic. The Dream Cafe offers an introduction to the lessons...

Informace o knize

Autor

Duncan W. Bruce, Geoff Crook

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2015

Stránek

288

EAN

9781118977842

ISBN

111897784X

Enbook ID

04953202

Vydavatel

John Wiley & Sons Inc

Hmotnost

532

Rozměry

157 x 237 x 20

Kompletní popis

This is a book that deliberately defies logic. The Dream Cafe offers an introduction to the lessons that brand owners can learn from emulating the way that artists think and work. Utilizing a dip-in/dip-out approach in the form of an A to Z it argues that the kind of radical and edgy art that has historically served to provoke, challenge and disrupt the status quo evolved from illogical and irreverent ways of thinking and doing. The Dream Cafe argues that businesses need to emulate the Avant-Garde in order to survive and prosper, and shows how you can put Dream Cafe thinking into place and increase creativity and innovation in your work and around your brand.

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Dream Cafe - Lessons in the Art of Radical Innovation

Informace o knize

Kompletní popis

Mohlo by vás zajímat

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