E-Commerce Strategy

Name: E-Commerce Strategy
Brand: Springer-Verlag New York Inc.
SKU: 9781461441410
Price: 1120 CZK
Availability: InStock

Text and Cases

Autor: Sanjay Mohapatra

Jazyk:

Vazba: Pevná

Vydavatel: Springer-Verlag New York Inc.

Dostupnost: Skladem u dodavatele

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1 120 Kč

This book illustrates approaches for designing and implementing e-commerce strategy with social pers...

Informace o knize

Autor

Sanjay Mohapatra

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2012

Stránek

262

EAN

9781461441410

ISBN

1461441412

Enbook ID

01427943

Vydavatel

Springer-Verlag New York Inc.

Hmotnost

5443

Rozměry

155 x 235 x 20

Kompletní popis

This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates people focused approaches that can be used for marketing products and services through internet. §E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.

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E-Commerce Strategy

Text and Cases

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také