E-Roadmapping

Name: E-Roadmapping
Brand: Palgrave Macmillan
SKU: 9781349418589
Price: 1311 CZK
Availability: InStock

Digital Strategising for the New Economy

Autor: Stefan P. Bornheim

Jazyk:

Vazba: Brožovaná

Vydavatel: Palgrave Macmillan

Dostupnost: Skladem u dodavatele v malém množství

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This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to str...

Informace o knize

Autor

Stefan P. Bornheim

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2001

Stránek

192

EAN

9781349418589

Enbook ID

12043290

Vydavatel

Palgrave Macmillan

Hmotnost

276

Rozměry

140 x 216 x 12

Kompletní popis

This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? e-Roadmapping examines ways of dealing with this complexity and provides a tool-kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of 'mapping' the business landscape, pin-pointing areas of competition and planning an organisation's transformation. Based on extensive in-company research and full of examples of the models in action, e-Roadmapping is a stimulating look at the sharp end of the new e-Conomy.

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E-Roadmapping

Digital Strategising for the New Economy

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také