Effective Change Communication

Name: Effective Change Communication
Brand: GABAL
SKU: 9783967390582
Price: 202 CZK
Availability: InStock

Autor: Veit Etzold

Jazyk:

Vazba: Brožovaná

Vydavatel: GABAL

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

202 Kč

Change has become a bone of contention in organisations in recent years. The reality is, however, th...

Informace o knize

Autor

Veit Etzold

Jazyk

Němčina

Vazba

Kniha - Brožovaná

Vydáno

2021

Stránek

104

EAN

9783967390582

ISBN

3967390586

Enbook ID

35760780

Vydavatel

GABAL

Hmotnost

145

Rozměry

148 x 210 x 6

Kompletní popis

Change has become a bone of contention in organisations in recent years. The reality is, however, that any business seeking to survive in a VUCA world must master the accompanying challenges: digital transformation, changing customer behaviour and more. Moreover, the success of any new strategy depends on successful storytelling. Only with the right communication is it possible to get all stakeholders in a company - from the body of employees to the board of directors - pulling in the same direction and realising the necessary changes with full force.This guidebook explains why people are naturally averse to change, how to develop a clear change strategy, how to find the right story for the right stakeholders and how to use metaphors to bring a story to life and convince your audience.

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Effective Change Communication

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