Kniha Effective Complaint Management Bernd Stauss

Effective Complaint Management

The Business Case for Customer Satisfaction

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
2 012
This practice- and research-based book caters to the needs of executive managers who see customer sa...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2019
Stránek
495
EAN
9783319987040
ISBN
3319987046
Enbook ID
19777076
Hmotnost
912
Rozměry
242 x 166 x 31

Kompletní popis

This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers. Dissatisfied customers are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships, sales and profits. The book offers a comprehensive management concept, which emphasizes direct contact with the complainant by employing complaint stimulation, acceptance, processing and reaction. Further, it discusses the relevant 'backstage' tasks involved in using complaint information to achieve quality improvements and cost reductions through complaint analysis, controlling and reporting.

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