Electronic Commerce - Strategies and Models for Business-to-Business Trading

Name: Electronic Commerce - Strategies and Models for Business-to-Business Trading
Brand: John Wiley & Sons Inc
SKU: 9780471498407
Price: 1641 CZK
Availability: InStock

Autor: Paul Timmers

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 641 Kč

This volume analyzes strategic marketing approaches on the basis of both marketing theory and intern...

Informace o knize

Autor

Paul Timmers

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2000

Stránek

288

EAN

9780471498407

ISBN

0471498408

Enbook ID

04891781

Vydavatel

John Wiley & Sons Inc

Hmotnost

434

Rozměry

153 x 230 x 16

Kompletní popis

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

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Electronic Commerce - Strategies and Models for Business-to-Business Trading

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